上月嘗試推行一個免費送你支票列印系統的活動，免費贈送客戶一年的使用權，成功吸引了十三個現有客戶使用．不論一年後會否轉為向MemDB購買，這活動都是成功的，最少不用付出太多時間和金錢（廣告），會有多些客戶使用MemDB的產品．
想了想，以上的銷售策略是否值得應用在其他系統呢? 其實系統已經完成了，最重要是能吸引多些客戶使用，但又不能以永久Freeware的形式，因為這只會令MemDB沒有資金發展．
當然，免費必定要客戶自行安裝和使用，客戶可要求上門示範，安裝和教授，但必須支付每次$500的費用，這樣合理嗎?
以上活動會有期限的，例如當支票列印推廣完成（到2月28日），3-４月份開始另一個系統，這樣的免費軟件的銷售策略，能否幫MemDB發展呢?
A year trial period seems too long. To me, I will set a limit on the trial version, eg, customer can print 100 - 200 chqs. If they are satisfy the system performance, then they will buy from you. This can let your money generation period shorter and faster
回覆刪除之前試過３０天試用，沒有客戶會用，反而今次１年免費，會有１３個客戶使用，這看到１年比較吸引了．
回覆刪除當然你會說回報慢，但總比沒回報好? 這點我正在思考的問題，如何在客戶和我找個平衡．
Hi, I'm MongKok, I'm also a developer, with 7 yrs of experience.
回覆刪除I think 30 days is too short, to the customer, the software is 90% for evaluation purpose, coz they don't have enough time to try out all the functions of the software, so they will not be too serious on the trying. Also, I think it takes more than 30 days for the customer to see the benefit of the software - e.g., for increase of productivity, it might not come out very fast.
Things will be different for 1 yr, for the customers, they will think that they can obtain the software functions for 1 yr without paying a dollar, so they will think they earn quite a lot, and they will try out the functions more thoroughly and will try to bring the most out of the software.
It is very important that the customer can understand the product a lot, and if they do, it should be very likely that they will pay.
Also, they might recommend the software to others, and it might be likely that the referrer and referee will try the software together, and exchange knowledge and experience to each other. This will also enhance the likelihood of buying the product.
MongKok :
回覆刪除Hi, I'm MongKok, I'm also a developer, with 7 yrs of experience.
I think 30 days is too short, to the customer, the software is 90% for evaluation purpose, coz they don't have enough time to try out ...
Thank for your comment.